SheerID's Audience Data Platform verifies 200K+ data sources and powers loyalty programs at ASICS, Comcast, Peacock, Princess Cruises, and Headspace. Every verification creates artifacts — ID documents, audit logs, audience exports. Those bytes live on AWS S3 today. Here's what they look like on R2.
SheerID verifies audiences for
Pre-populated with conservative SheerID-scale defaults. Adjust the inputs to match your actual storage and egress patterns. Numbers update in real time.
Monthly figures, applied as steady-state.
Verification artifacts (ID docs, edu/military credentials), audit logs, audience exports.
Reads to martech, analytics, fraud review, AI/ML pipelines, customer exports.
PUT / COPY / POST / LIST — verification upload, artifact write, manifest list.
GET / SELECT — audit retrieval, fraud lookup, audience export reads.
Calculation based on AWS S3 public list pricing (us-east-1) vs. Cloudflare R2 public list pricing as of 2025. Excludes the value of new capabilities R2 unlocks: edge-served verification flows, multi-vendor analytics without egress lock-in, and global data residency by default.
Four structural properties of R2 that map directly to how the Audience Data Platform operates today.
Every audience export to Salesforce, Klaviyo, HubSpot, or a brand's data lake. Every audit log retrieval. Every fraud team query pulling artifact bundles. On S3, each one is metered $0.09/GB out. On R2, it's $0 — and it stays $0 even if you 10x the read volume tomorrow.
Existing AWS SDK code paths work unchanged. Swap the endpoint, swap the credentials, point at R2. No rewrite of verification upload handlers, audit retention pipelines, or audience export jobs. The migration is a config flip, not a re-architecture.
Verification flows run worldwide — DPG Media in Belgium, ASICS in Japan, Princess Cruises across the Atlantic. R2 buckets serve from 330+ cities with location hints for jurisdictional placement (EU, NA, APAC). GDPR/CCPA/regional residency is a configuration, not a separate deployment.
Want to try a new ML/AI vendor for fraud scoring? Want to switch analytics platforms? Want to feed customer audience data into a partner CDP? Each one of those pulls bytes out. On S3, the egress bill silently penalizes you for portability. On R2, it doesn't — vendor switching becomes a real option, not a TCO landmine.
Where the bytes live today, where they'd live on R2, and what changes.
Every audience verification — student ID, military DD-214, edu credential, healthcare license — produces image/document artifacts SheerID stores for compliance, audit, and re-verification.
Bonus: artifacts served at the edge for in-flow re-verification reduces verification latency by 60-80% globally.
Verification events, fraud signals, offer-redemption logs — retained for compliance windows (often 7+ years for regulated industries like healthcare and telecom). Heavy on storage, periodic reads for investigation.
Bonus: fraud team queries no longer incur egress, so retrospective batch investigations stop being a budget line.
Verified audience segments piped to brand customers' martech stacks — Salesforce, Klaviyo, HubSpot, Iterable, Segment, snowflake data shares. Egress-heavy by definition.
Bonus: as brand customers grow and pull more segments, egress doesn't scale with usage. Costs stay flat while revenue scales.
Aggregate across the three scenarios: $40K+ in net annual savings on conservative SheerID-scale assumptions — before counting performance gains, vendor-flexibility value, or growth-curve compounding.
SheerID is already on Cloudflare's app-sec layer. R2 expands the footprint to storage. Adjacent products (Bot Mgmt, Turnstile, API Shield) are natural follow-ons.
SheerID is already on Cloudflare for WAF / app-sec self-serve. This is the foundation we're expanding from.
Verification artifacts, audit logs, audience exports. S3-compatible, zero egress, global by default. Drop-in replacement for AWS S3.
ML-based bot detection on verification endpoints. Stops credential stuffing and offer-abuse automation that exploits student/military/healthcare discount flows.
Drop-in CAPTCHA replacement for verification UX flows. Privacy-first, visible only when risk is detected — improves completion rates for legitimate students/military/educators.
Schema validation, rate-limiting, and abuse prevention on the SheerID verification API. Stops malformed-payload attacks and API scraping of audience eligibility logic.
Edge-deployed AI for fraud scoring, document classification, and semantic matching across the 200K+ authoritative data sources. Inference at 330+ cities.
Three measurable outcomes — cost, capability, and architectural freedom.
Storage + egress combined. The savings compound as audience exports grow — egress doesn't scale with usage on R2.
Every export to Salesforce, Klaviyo, HubSpot, partner data lakes, ML vendors — zero egress cost. Vendor freedom becomes architectural, not theoretical.
Verification artifacts served from the edge globally. EU / NA / APAC residency by configuration, not by separate deployment.
Let's walk through SheerID's actual storage and egress patterns, validate the calculator with real numbers, and build a concrete migration path.
About this page
Prepared for the upcoming R2 conversation with SheerID. Built and maintained by Matt Holscher, Digital Native Sales Team, Cloudflare. mattholscher@cloudflare.com · +1 (415) 699-7053